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Tim Palen : ウィキペディア英語版
Tim Palen

Tim Palen is an American motion picture marketing executive and award-winning photographer. He is Lionsgate's Chief Brand Officer and President of Worldwide Marketing. His string of theatrical box office hits includes ''The Hunger Games'', Lionsgate's top-grossing film of all time, taking in nearly $690 million at the global box office;〔Box Office Mojo. ("The Hunger Games" ). Retrieved 26 October 2012.〕 and ''The Expendables 2'', which grossed close to $300 million worldwide.〔Box Office Mojo. (The Expendables 2 ). Retrieved 26 October 2012.〕 Palen's innovative marketing strategy for ''The Hunger Games'', which carefully balanced and coordinated a mix of traditional, digital and social promotion, contributed to its record-breaking success.〔Barnes, Brooks. ("How ‘Hunger Games’ Built Up Must-See Fever" ). New York Times. Retrieved 26 October 2012.〕〔Kaufman, Amy. . Los Angeles Times. Retrieved 26 October 2012.〕 Palen has also left his imprint on huge film franchises: Producer Tyler Perry's first 13 films have grossed more than $670 million at the domestic box office, and the ''Saw'' series is the most popular horror franchise in history grossing more than $870 million at the worldwide box office for its seven installments.〔Box Office Mojo. (Saw (franchise) ). Retrieved 26 October 2012.〕
Palen has also overseen marketing for critically acclaimed hits including ''Crash'', winner of the 2006 Academy Awards for Best Picture and Best Original Screenplay,〔Halbfinger, David H. and David Carr (6 March 2006). ("'Crash' Walks Away With the Top Prize at the Oscars" ). ''New York Times''. Retrieved 26 October 2012〕 ''Precious'', winner of the 2009 Academy Awards for Best Supporting Actress and Best Adapted Screenplay,〔Woollard,Rob. ("Oscars begin with wins for 'Precious'" ). ''ABN CBS News''. Retrieved 26 October 2012〕 and ''Rabbit Hole'', which earned Nicole Kidman a 2011 Academy Award nomination〔Broadway.com Staff. ("Nicole Kidman Gets Oscar Nomination for Rabbit Hole; Alan Menken & Glenn Slater Nab Best Song Nod" ). ''Broadway.com''. Retrieved 26 October 2012.〕 for what is widely considered her strongest performance to date. With Palen at the helm of the marketing team, Lionsgate will have its highest grossing year ever at the domestic box office in 2012.
Palen has been widely recognized and honored for his creative and effective work. Most recently, he was awarded Adweek's 2012 Brand Genius Award for his work on ''The Hunger Games''.〔Cooper, Jim. ''("Brand Genius 2012: Tim Palen, Hunger Games Lionsgate's Palen talks branding a giant movie franchise to Adweek's Jim Cooper" ) ''Adweek. Retrieved 26 October 2012.〕 He has also been recognized in Fast Company's "100 Most Creative People in Business"〔Fast Company. ("The 100 Most Creative People in Business 2011: TIM PALEN / Lionsgate" ). ''Fast Company. Retrieved 26 October 2012.〕 and Entertainment Weekly's "50 Smartest People in Hollywood".〔Entertainment Weekly. ("The 50 Smartest People In Hollywood: Tim Palen" ). Entertainment Weekly. Retrieved 26 October 2012.〕
== Career ==

Palen joined Lionsgate in March 2002 as Vice President of Theatrical Marketing and achieved immediate success with the launch of the campaign for ''Monster's Ball'', which went on to win a historic Academy Award for Halle Berry's performance in the film. During his tenure, Lionsgate has grown from a fiercely independent niche studio to a major force at the box office, establishing a distinctive profile for the company as a purveyor of exciting and provocative films. Besides ''The Hunger Games'' and ''The Expendables 2'', Lionsgate’s other recent theatrical successes have included horror film ''The Possession'', which opened No. 1 at the domestic box office,〔McClintock, Pamela. "(Box Office Report: 'Possession' Scares Up $21.3 Mil, No. 2 Labor Day Opening )". ''The Hollywood Reporter''. Retrieved 26 October 2012.〕 and ''Madea's Witness Protection'', which was the second highest grossing Tyler Perry film ever, taking in $65.7 million.〔Box Office Mojo. ("Tyler Perry - Director - Box Office" ). Retrieved 26 October 2012.〕

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